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Argus Added Value Fertilizers US

Explore the agronomic benefits and market potential for specialty and enhanced efficiency fertilizers, micronutrients and biostimulants

Argus Added Value Fertilizers US is the leading event for anyone involved in the specialty and enhanced efficiency fertilizer sector or for those looking to assess the market growth potential for these products in the US. Enhanced efficiency fertilizers, specialties, water solubles, inhibitors, slow and controlled release micronutrients, foliar fertilizers, biostimulants – these are the biggest buzz words for anyone developing new fertilizer products.The appeal is easy to understand – for farmers, nutrient use efficiency delivers improved yields and drives cost efficiencies. And for fertilizer producers and dealers, the move away from ‘straight’ is the best opportunity for differentiation and better margins.

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Earn CEU points by attending Argus Added Value Fertilizers US

The event is CCA “board approved” so that Certified Crop Advisors (CCAs) can earn up to 6 CEU credits by participating in the event. 

Speakers include:

  • Alan Blaylock, Agronomy Manager, Nutrien
  • Tommy Roach, Director, Product Development & Specialty Products, Nachurs Alpine
  • Dorivar Ruiz-Diaz, Associate Professor, Soil Fertility and Nutrient Management, Kansas State University
  • Amy Yoder, President and CEO, Anuvia 
  • Galen Mooso, North American Agronomy Manager, J.R. Simplot Company
  • Dr. Sally Flis, Director of Agronomy, The Fertilizer Institute 
  • Nils Berger, Fertilizer Application Consultancy, Eurochem
  • Marcus Meadows-Smith, CEO, BioConsortia
  • Paul Reising, Director of Strategic Product Management, Actagro
  • Lauren Williamson, SVP, Fertilizers, Argus
  • Ido Horresh, Commercial Director for CRF and Biostimulants, Haifa Chemicals
  • Ming Xian Fan, Director, International Zinc Association
  • Dale Edgington, Purchasing & Production Manager, Advanced Micronutrient Products
  • Stanley Mickels, Agronomist/President, UlexAndes-USA
  • Blake Hurtik, Editor, North American Fertilizers, ArgusRolf Härdter, Head of Global Agronomic Services, K+S
  • Tom Bruulsema, Vice President, Americas & Research, IPNI
  • José Nolasco Bethencourt, Strategy and Innovation Director, Tradecorp International
  • Adrian Stubbs, Principal, Potash & Fertilizers, Argus

Book before 27 April 2018 and save $100. Register here

Delegates at Argus FMB Added Value Fertilizers     Exhibiting at Argus FMB Added Value Fertilizers     Speaker programme at Argus FMB Added Value Fertilizers

 View the photo gallery from the 2017 conference here

Why should you attend?

  • The agenda is designed to give you hard facts as well as the chance to share real-world experience with your peers
  • Combined with informal networking outside the conference hall, you will be in the best environment to generate ideas and formulate your plan to expand in this segment
  • Whether you are an expert in specialties or you are looking to expand or are totally new to this market, you will find new insights and meet new contacts to drive the next stage of your business growth.

A sample of companies who participated last year:

Van Iperen International • Eco Agro • ICL Specialty Fertilizers • K+S • Koch Agronomic Services •  Rio Tinto Borax • Yara • Ube Corporation Europe S..A. Unipersonal • EuroChem Agro • Haifa Chemicals • Nachurs Alpine Solutions • Brandt • Wilbur-Ellis • Agricultural Retailers Association (ARA) • Quality Borate Co. • Cisbra Quimica Do Brasil  Oxiteno La Coop Fédérée Sulvaris Inc.CIA Acepalma Fertilizantes Santo Domingo, SA • EMDIQUIN •  Agrology • Sulphur Mills • Tradecorp México • OCP Group • Wedgworth • Garsoni Vietnam • Anuvia Plant Nutrients • Tetrad Corporation • Tradecorp México • Prosser Fertilizer & Agrotec • Nevada Chemicals • Old Bridge Chemicals Highfield Resources Oxiteno • Meherrin Ag & Chemical • Diamond R Fertilizer • Harsco Metals and Minerals • ArrMaz • Intrepid •Sigma Agriscience • SCL Americas • Harrell's • Sackett-Waconia • Agrology • Lebanon Seaboard Corp • JR Simplot Company • LignoTech USA • BioConsortia • Agrium • Old Bridge Chemicals  • Yargus Manufacturing • Dustech • Intrepid and many more...

See the full list of registered companies here.

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For more information about Argus Added Value Fertilizers US, please contact us using the details below:

phone icon +44 (0) 20 7780 4340 
phone icon +1 713 429 6310
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About Argus:

Argus has over 30 years of industry knowledge with our editorial team speaking directly to the market every day. Our internal knowledge and excellent relationships with the fertilizer sector help us to produce the highest value conferences for you.


Monday, June 4


Pre-Registration Opens



Make up to 30 new connections in an hour during this high impact session! Bring plenty of business cards and be prepared for 2 minute conversations before the bell rings and you meet someone new.

 6:00pm Welcome Drinks Reception 

Join your fellow attendees for a drink in an informal setting before the main event kicks off

Tuesday, June 5

Registration and Exhibition Opens
Opening Remarks from the Chair
Lauren Williamson, SVP, Fertilizers, Argus
 9:00am Defining and Evaluating the Market for Added Value and Specialty Fertilizers
  • Segmenting product categories
  • Overview of demand trends
  • A deep-dive into the drivers in the US market 
  • Assessing consumption trends and growth potential

Adrian Stubbs, Principal, Potash & Fertilizers, Argus

Assessing the Current Economic Situation in North American Agriculture
  • Economic and Crop Nutrient Outlook
  • Agricultural production overview
  • Current trends in crop prices
  • Farmer economics – Constraints and opportunities for cost efficiencies

Overview of Market Trends in Commodity and Drivers for Specialty Fertilizers 
  • Supply and demand dynamics for straight and specialty fertilizers
  • What can we ascertain from trends in commodity fertilizers that will affect the demand for specialty fertilizers?
  • The role of retailers in the supply chain in North America
  • Mergers and acquisitions and outlook for market consolidation
Blake Hurtik, Editor, North American Fertilizers, Argus
Joint Speaker Q&A
Networking Break

The Role of Enhanced-Efficiency Products in Improving Nitrogen Use Efficiency and Reducing Impact on the Environment

Tom Bruulsema, Vice President, Americas & Research, IPNI

11:20am Shifts in the Agriculture Economy: How New Approaches and Products are Addressing Sustainability in the Sector

Amy Yoder, President and CEO, Anuvia
11:40am The Latest Innovations in Enhanced Efficiency Fertilizers and the Benefits for Growers

Greg Schwab, Director of Agronomy, Koch Agronomic Services

12:00pm  Joint Speaker Q&A
Networking Lunch 
1:50pm A Nutrient Management Strategy to Ensure Efficient Use of Fertilizers for Soybean and Corn 

Dorivar Ruiz-Diaz, Associate Professor, Soil Fertility and Nutrient Management, Kansas State University
2:10pm Panel Discussion: Communicating the Benefits of Added Value Fertilizers to Growers
  • How is information and data being gathered and disseminated 
  • How new specialty products can be adopted by crop advisors and growers
  • Collaboration across the supply chain to provide accurate information to growers
  • Communicating the commercial advantages of new products and impact on farmer profitability
Panellists include:
Galen Mooso, North American Agronomy Manager, J.R. Simplot Company
Dr. Sally Flis, Director of Agronomy, The Fertilizer Institute 
Alan Blaylock, Agronomy Manager, Nutrien
3:00pm Networking Break
3:30pm Developing Specialty Fertilizers for Fertigation and Foliar Nutrition 
  • Optimizing application of foliar fertilizers to enhance performance
  • Considering the best timing of a foliar fertilizers for maximum efficiency and optimum results
  • A look at the rise of micro-irrigation and the factors driving it
  • The growing market for specialty liquid fertilizers in the US

Senior Representative, ICL 

3:50pm Approaches for Improved Use Efficiency of Applied Nutrients
  • Factors driving the need for improved efficiency
  • Limitations to optimal use of nutrients
  • Enhancing efficiency and maximizing crop output
  • Plant nutritional approaches to mitigate stress
Rolf Härdter, Head of Global Agronomic Services, K+S
4:10pm Joint Speaker Q&A and Day 1 Closing Comments
4:30pm Roundtable Discussions

Choose one topic from the following list:

  • Improving nitrogen fertilizer performance with value-add products to improve NUE
  • Trends in specialty liquid fertilizers: Drivers of demand and future growth in North America
  • How new products are being adopted by crop advisors and growers
  • Reducing the environmental impact of applying fertilizers and communicating with consumers
  • Identifying changing consumer habits and attitudes to specialty fertilizers
  • What are the advantages of microbial components for fertilizer use efficiency? Marcus Meadows-SmithCEO, BioConsortia
  • What are the trends and growth expectations for the use of micronutrients? Stanley Mickels, Agronomist/President, UlexAndes-USA
  • Achieving optimum quality with specialty fertilizers for specialty crops

6:00pm Cocktail Reception

Wednesday, June 6

Registration and Coffee
Chairperson’s Welcome Remarks
Lauren Williamson,
SVP, Fertilizers, Argus
9:30am Technology for Optimizing Phosphorus – Agronomy and Environmental 

  • The future and current challenges of phosphorus fertilizers use – balancing agronomy and consumer needs. Farm to table challenges 
  • Understand how technology can manage phosphorus agronomy and off-site issues 
  • How new technologies can improve environmental fate of phosphorus 
Paul Reising, Director of Strategic Product Management, Actagro
 9:50am  The Importance of Balanced Nutrition in Horticultural, Turf and Landscape Crops
  • Defining the required characteristics and identifying the optimum nutrient blend
  •  Assessing the market scale and the nature of the distribution network in North Americ
10:10am Added Value Fertilizer Technology Category in Agriculture - The Adoption Process, Timeline and Precedent Set in Past, Present and Future

Andrew Semple, President, Eco Agro International
10:30am Joint Speaker Q&A
 10:45am Morning Coffee Break
11:15am  Panel: Perspectives on the Impact of Specialty Products on North American Fertilizer Consumption Habits
  • How the recent surge in interest in added value products is shifting the market dynamics in North America
  • Challenges of incorporating new products into a distribution network
  • The commercial implications of enhancing the efficiency of straight fertilizers by incorporating specialty or microbial agricultural products
Panelists include:
Tommy Roach, Director, Product Development & Specialty Products, Nachurs Alpine
Nils Berger, Fertilizer Application Consultancy, Eurochem
Marcus Meadows-Smith, CEO, BioConsortia

Biostimulants: Why now? The Evolving Role of Biostimulants in Supporting Plant Growth
  • Using biostimulants to improve nutrient availability and uptake
  • Promoting best agricultural practices and credibility of biostimulants to growers
  • Developments in US regulations of biostimulants
Ido Horresh, Commercial Director for CRF and Biostimulants, Haifa Chemicals
12:20pm Improving Crop Yields and Quality with the Application of High-Performance Biostimulants 

José Nolasco Bethencourt, Strategy and Innovation Director, Tradecorp International

Joint Speaker Q&A

12:50pm Lunch
2:00pm Incorporating Micronutrients into Bulk Blends to Meet Soil Deficiencies
  • Assessing micronutrient compatibility with NPK fertilizers
  • Using specialty chelated micronutrients to ensure stability and nutrient delivery
Dale Edgington, Purchasing & Production Manager, Advanced Micronutrient Products
 2:20pm How Zinc Fertilizers are Responding to Zinc Deficiencies in Specific Crops in North American Soils 

Ming Xian Fan,
Director, International Zinc Association
 2:40pm Demand for Boron Products in North America 
  • Identifying the right blends and delivery mechanisms for specific crops and conditions
  • Incorporating boron in an economical way for growers
  • Assessing the scale of the market in North America
 3:00pm  Joint Speaker Q&A
 3:20pm  Closing Remarks and End of Conference

*This agenda is subject to change

Opening Cocktail Reception 
Opening Cocktail Reception 

For more information on the conference agenda or if you are interested in speaking at the Argus Added Value Fertilizers 2018 conference, please contact us on the details below:

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Save $100 with the early bird discount - register before 27 April to qualify. Register here.

Registrations Fees

Super Early bird discount rate - expires 27 April
Conference Rate $1099

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Group Booking Discount:

3rd, 4th, 5th or 6th delegate - 15% discount. To qualify, all registrations must be made at the same time. 

*Registration fee includes:

  • Access to speaker presentations and papers
  • Lunches on Tuesday and Wednesday
  • Cocktail parties on Monday and Tuesday
  • Access to the exhibition area
  • The opportunity to meet with hundreds of industry representatives in one relaxed setting
  • Access to the networking app

Please note that travel and accommodation are not included in the conference fee. 

For more information on registering or group bookings for the Argus Added Value Fertilizers US conference, please contact us on:

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Terms and Conditions

View the conference booking terms and conditions here.

Antitrust Compliance Reminder

Argus takes compliance with antitrust law seriously. The purpose of Argus Added Value Fertilizers US is to provide participants with a high-level update on product developments in specialty and enhanced efficiency fertilizer. The conference sessions will follow the agenda as circulated.

Argus reminds all participants of the need to be mindful of the requirement to comply with antitrust and competition laws. There should be no discussion of any matters relating to competition among participants, including discussion of individual prices, rates or market strategies and no exchange of information concerning any other competitive aspect of an individual company’s operation. Should any participant to this conference attempt to initiate a discussion with other participants on any of these matters, we recommend that other participants end the conversation immediately, and at all times act in accordance with their own antitrust compliance policies and all applicable laws.


Over 160 delegates from 91 companies attended the 2017 conference in Miami, Florida. Argus Added Value Fertilizers US is aimed at anyone who wants to assess the commercial and agronomic benefits of specialty and enhanced efficiency fertilizers, in order to drive business strategy, R&D investment and sales processes.  

Quotation marks"This conference has been a wonderful place for us to network and learn more about the industry and the challenges and opportunities in the fertilizer market. I found the round table discussions really insightful. Very well done." Jeremy Cowan, Senior Business Development, F4F

Networking Opportunities

At this conference you will be able to meet executives from all parts of the supply chain, from a range of job roles, making this an unrivalled opportunity to network with potential partners, customers and suppliers. In addition to the time during breaks and over lunches, there are a number of features which will enable you to maximise the number of useful interactions you have:

Mobile conference app
 – this will go live 3 weeks before the conference and will give you access to a searchable list of attendees whom you can message to arrange meetings. Build your profile to let other delegates know about your business and create your personalised event schedule. 

2 great cocktail parties – there is no better place to build business relationships than in the informal atmosphere of a cocktail party – and a view of the ocean does not hurt either. 

Roundtable discussions – a chance to talk through shared problems and exchange knowledge with colleagues working in the same field. Choose the topic which is most important for you and join in the moderated discussion. A great way to generate new ideas and meet potential suppliers, customers and partners!

A Sample of 2017 Attendees Included:

  • Agricultural Retailers Association
  • Agritech
  • Agrium
  • Agrology SA
  • Anuvia Plant Nutrients
  • Applied Chemical Technology
  • Arclin Performance Products
  • Arizona Chemical / Kraton 
  • ArrMaz
  • Big Bend Agri-Services
  • BioConsortia
  • Brandt Consolidated
  • Cameron Micronutrients and Advanced Micronutrient Products
  • Canadian Humalite International 
  • Chemical Dynamics
  • CIA Acepalma SA
  • Cisbra Química do Brasil 
  • Compass Minerals
  • CRF Tech
  • Diamond R. Fertilizer
  • Dustech 
  • Eco Agro
  • EuroChem Agro 
  • Experse Surfactant Technologies
  • F4F
  • Feeco International
  • Fer-land Agriculture Technology Corporation
  • Fertagro Trading USA
  • Fertiberia
  • Fertilizantes Santo Domingo
  • Fertinagro
  • Fertitechnologies
  • Florikan
  • Garsoni Vietnam 
  • Harrell's
  • Harsco Metals and Minerals
  • Highfield Resources
  • Huma Gro
  • ICL Specialty Fertilizers
  • IFDC
  • Independent Consultant
  • International Zinc Association
  • Intrepid
  • JR Simplot Company
  • K+S North America
  • KeyBank - Food and Agribusiness
  • Koch Agronomic Services
  • Lebanon Seaboard
  • LignoTech USA.
  • LLC Agritech
  • Mar Vista Resources
  • Meherrin Ag & Chemical 
  • Milliken Chemical
  • Nachurs Alpine Solutions
  • Nevada Chemicals 
  • Newport-Fersan (Jamaica)
  • Nutrient Agri Products
  • OCP Group
  • Old Bridge Chemicals
  • Overseas Trading Company- OTC
  • Oxiteno
  • Prosser Fertilizer & Agrotec
  • PT Petrokimia Gresik
  • Quality Borate 
  • Sackett-Waconia
  • Sigma AgriScience
  • Solvay
  • Sulphur Mills 
  • Sulvaris
  • Tavarua International/Advanced Potash
  • Tetrad Corporation
  • The Fertilizer Institute
  • Timac Agro USA
  • Tradecorp México
  • TradeMark Nitrogen
  • Tri-County Fertilizer
  • Ube Corporation Europe S..A. Unipersonal
  • USA Borax
  • USA Garsoni Agricare
  • Van Iperen International
  • Vis Consulting
  • Viterra y Asociados
  • Wedgworth
  • Wilbur-Ellis
  • Yara
  • Yargus Manufacturing
  • Yingkou Magnesite Chemical

Who Should Attend?

The agenda content is designed for

  • Commodity fertilizer producers
  • Dealers / blenders
  • Distributors
  • Specialty fertilizer producers
  • Micronutrients producers
  • Stabilizer manufacturers
  • Biostimulants developers   
  • Production technology manufacturers

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Exhibition area   Roundtables   Fertilizer Europe networking

2017 Delegate Feedback 

"This conference has been a wonderful place for us to network and learn more about the industry and the challenges and opportunities in the fertilizer market. I found the round table discussions really insightful. Very well done." Jeremy Cowan, Senior Business Development, F4F

"The conference has been extremely productive for ACT from a standpoint of meeting new clients and networking with current clients. The conference has greatly exceeded our expectations. Look forward to next year." Alan Nix, Director of Marketing, Applied Chemical Technology

“A nice blend of talks on relevant subject matter and good quality presentations. Argus do a great job of creating the right environment for networking.” Mark Manning, Director Market Development, US Borax/ Rio Tinto Borates

For more information on the Argus Added Value Fertilizers US conference please contact us using the details below:

phone icon +44 (0) 20 7780 4340
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Fertilizer Focus 

Advertise your company in the world’s leading bi-monthly journal serving the international fertilizer industry. 

Information Click here to find out more 

Gold Sponsor

Koch Agronomic Services 200px

Silver Sponsor

Eco Agro


Bronze Sponsor

ICL specialty fertilizers

Delegate Bag Sponsors

Cameron Micronutrients

Ultra Yield

AMP logo




applied chemical technology

Sackett Waconia

Supporting Partners

TFI Logo

Ag Retailers Association


IPNI 200

International Zinc Association 170 Logo

Fertilizer Focus