Agenda for 2026
Wednesday 21 October 2026
- 08:00 - 08:50
Welcome refreshments and registrations open
CEO Roundtable: Closed doors discussion on the impact of the Middle East/West Asia conflict and wider geopolitical instability on urea and AdBlue supply chain.
- 08:50 - 09:10
Chairperson opening remarks and live polls
Speakers Include:
Bryn James
Analyst - ConsultingArgus- 09:10 - 09:45
Global AGU & AdBlue: Supply shocks, trade routes and prices heading into 2027
- What has actually changed in urea and AGU trade flows since the start of Middle East escalation?
- Why is Asia now outbidding Europe for AGU volumes and how long will this last?
- What scenarios should buyers and distributors prepare for in Q4 2026–2027?
Speakers Include:
Bryn James
Analyst - ConsultingArgus- 09:45 - 10:30
AdBlue quality under pressure: ISO standards, CBAM and who’s actually enforcing the rules
- Are ISO and VDA standards being meaningfully enforced outside Germany?
- How are low‑grade AGU imports damaging SCR systems and final users?
- Are additives, dilution practices and bypassing rules undermining trust in the market?
- Who is responsible for cross‑checking and enforcement at EU level?
- How will CBAM duties affect AdBlue costs by October 2026?
Speakers Include:
Ganesh Chaudhary
CCO, Fertilizers BusinessIndorama- 10:30 - 11:15
Morning coffee and refreshments break
- 11:15 - 11:50
Distributor‑led panel: Margin squeeze and market fragmentation: Can distributors survive the next price cycle?
- Where are distributors finding margin and growth in today’s volatile AdBlue market?
- Should small players continue converting any urea they can source? What alternative sourcing and product strategies are emerging beyond traditional AGU flows?
- How can distributors differentiate in a crowded and price‑sensitive market?- 11:50 - 12:35
Strategic roundtable session
Join interactive roundtable discussions and move freely between tables covering AdBlue quality, trade, sourcing and logistics. In focused 40‑minute sessions, engage in informal, high‑value one‑to‑one conversations with a diverse group of industry peers.
Speakers Include:
Bryn James
Analyst - ConsultingArgus
Natalie Muller
Associate EditorArgus
Gabriele Zindel
Associate EditorArgus- 12:35 - 14:00
Lunch and networking break
- 14:00 - 14:30
Technical presentation: SCR Engines, additives and the real demand outlook for AdBlue
- Will Euro 7 delays keep AdBlue demand higher for longer?
- How are SCR technologies evolving across trucks, machinery and generators?
- How will the shift toward electrification, hydrogen and alternative power solutions impact long‑term AdBlue demand particularly across generators and off‑road industrial applications?
- 14:30 - 15:00
Marine SCR and AUS 40: What’s driving demand in this emerging market?
- How fast is SCR adoption growing across shipping?
- Is AUS 40 supply fit for purpose at scale and who is producing it today?
- How much competition there will be with road transport for urea and AGU volumes?
Speakers Include:
Bryn James
Analyst - ConsultingArgus- 15:00 - 15:45
Evening coffee and refreshments break
- 15:45 - 16:30
Fireside Chat on unanswered questions: Is AdBlue a mature market or an industry on borrowed time?
- When will electrification materially reduce heavy‑duty diesel demand?
- Who protects the end user?
- Should Europe have a central AdBlue compliance body?
- How fast could battery electric trucks replace diesel in Europe and China?
- What does this mean for long‑term AdBlue investment decisions?
Speakers Include:
Sigurd Jørgensen
Director, Public Affairs, External Communications & MarketingYara Industrial Solutions- 16:30 - 16:45
Live Polling: What every producer, distributor and buyer must prepare for in 2027?
- 16:45 - 17:00
Closing Reflections: Key takeaways
Explore speaking opportunities
Interested in speaking? Reach out below:
Devina Singh
+44 7949 694 751
devina.singh@argusmedia.com