Argus AdBlue Conference Day

Prague, Czech Republic

21 October 2026

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Agenda for 2026

Wednesday 21 October 2026

08:00 - 08:50: Registration open and morning coffee
CEO roundtable: Closed doors discussion on the impact of the Middle East/West Asia conflict and wider geopolitical instability on urea and AdBlue® supply chain.
09:00 - 09:05: Chairperson opening remarks and live polls
Speakers Include:
Bryn James
Senior Analyst
Argus
09:05 - 09:45: Global AGU & AdBlue®: Supply shocks, trade routes and prices heading into 2027

What has actually changed in urea and AGU trade flows since the start of Middle East escalation?

Why is Asia now outbidding Europe for AGU volumes and how long will this last?

What scenarios should buyers and distributors prepare for in Q4 2026–2027?

Speakers Include:
Bryn James
Senior Analyst
Argus
09:45 - 10:30: AdBlue® quality under pressure: ISO standards, CBAM and who’s actually enforcing the rules

Are ISO and VDA standards being meaningfully enforced outside Germany?

How are low‑grade AGU imports damaging SCR systems and final users?

Are additives, dilution practices and bypassing rules undermining trust in the market?

Who is responsible for cross‑checking and enforcement at EU level?

How will CBAM duties affect AdBlue® costs by October 2026?

Speakers Include:
Wander Lopes
Head of Business Management Ammonia Based Chemicals
BASF
Ganesh Chaudhary
CCO, Fertilizers Business
Indorama
Bryn James
Senior Analyst
Argus
10:30 - 11:15: Morning coffee and refreshments break
11:15 - 11:50: The role of strategic storage in managing urea price volatility and supply shortages

How much storage capacity does Europe need to manage supply disruptions and seasonal demand swings?

Best practices for maintaining AdBlue quality throughout storage and distribution

Preventing contamination and ensuring compliance with ISO and VDA standards
11:50 - 12:35: Strategic roundtable session
Join interactive roundtable discussions and move freely between tables covering AdBlue® quality, trade, sourcing and logistics. In focused 40‑minute sessions, engage in informal, high‑value one‑to‑one conversations with a diverse group of industry peers.
Speakers Include:
Bryn James
Senior Analyst
Argus
Natalie Muller
Associate Editor
Argus
Gabriele Zindel
Associate Editor
Argus
Suzie Skipper
Editor - Fertilizers
Argus
12:35 - 14:00: Lunch and networking break
14:00 - 14:30: Technical presentation: SCR Engines, additives and the real demand outlook for AdBlue®

Will Euro 7 delays keep AdBlue® demand higher for longer?

How are SCR technologies evolving across trucks, machinery and generators?

How will the shift toward electrification, hydrogen and alternative power solutions impact long‑term AdBlue® demand particularly across generators and off‑road industrial applications?

Speakers Include:
Adam Ruck
Founder & Principal Consultant
Project-A International
14:30 - 15:00: Marine SCR and AUS 40: What’s driving demand in this emerging market?

How fast is SCR adoption growing across shipping?

Is AUS 40 supply fit for purpose at scale and who is producing it today?

How much competition there will be with road transport for urea and AGU volumes?

Speakers Include:
Bryn James
Senior Analyst
Argus
15:00 - 15:45: Afternoon coffee break
15:45 - 16:10: Will container freight distort AGU economics?

Will freight costs reshape AGU trade flows?

Who bears the risk of freight volatility: buyers or suppliers?

Could high freight costs undermine AGU margins and competitiveness?

Speakers Include:
Philip Damas
Managing Director
Drewry Supply Chain Advisors
16:10 - 16:40: Fireside chat on unanswered questions: Is AdBlue® a mature market or an industry on borrowed time?

When will electrification materially reduce heavy‑duty diesel demand?

Who protects the end user?

Should Europe have a central AdBlue® compliance body?

How fast could battery electric trucks replace diesel in Europe and China?

What does this mean for long‑term AdBlue® investment decisions?

Speakers Include:
Sigurd Jørgensen
Director, Public Affairs, External Communications & Marketing
Yara Industrial Solutions
16:40 - 16:45: Live polling: What every producer, distributor and buyer must prepare for in 2027
16:45 - 17:00: Closing reflections: Key takeaways
Speakers Include:
Bryn James
Senior Analyst
Argus
17:00 - 18:30: Please join us for the rooftop evening drinks reception!