US-based toy producer Mattel is to manufacture its toys from renewable polymers manufactured by Saudi petrochemical producer Sabic.
The toys, expected to be available for sale later this year, will be made from renewable polypropylene and used in its Mega Bloks and Matchbox line of building blocks and toy vehicles. Mega Bloks Green Town will be the first mass produced toys to be certified carbon neutral, according to Mattel.
Toys in its Mega Bloks' Build and Learn Eco House line will be made from at least 56pc plant-based materials and at least 26pc International Sustainability & Carbon Certification (ISCC) certified bio-circular plastics. Matchbox's toy recycling truck will be made from 80pc ISCC certified bio-circular plastic. The firm plans to design more recyclable products under both brands.
Mattel in 2019 pledged to achieve 100pc recycled, recyclable or bio-based plastic materials in its products and packaging by 2030.
More final goods manufacturers have been increasing their use of circular products in their products. Danish toy producer Lego in June last year unveiled prototype toy bricks made from recycled polyethylene terephthalate.
