Sales of electric vehicles (EV) and plug-in hybrids (PHEV) in Mexico rose by 38pc to 96,636 units in 2025, although growth showed signs of moderation toward the end of the year, according to EV industry group EMA.
The eight automakers reporting to the EMA sold 28,315 EV, PHEV and range-extended electric vehicles in the fourth quarter, up by 15pc from the previous quarter but down 23pc from 36,542 units in the same period of 2024.
Within that total, EV sales reached 12,971 units in the fourth quarter, rising by 19pc from the third quarter and up 14pc from a year earlier. Full-year EV sales rose by 39pc to 43,358 units.
PHEV sales in the fourth quarter totaled 15,178 units, a 12pc increase from the previous quarter but a sharp 40pc decline from the fourth quarter of 2024. Full-year PHEV sales rose by 38pc to 52,851 last year from 2024.
While EV and PHEV sales posted double-digit growth in 2025, this compares with an 84pc increase in 2024. Even so, EMA said adoption continues to advance, with sales by its reporting members accounting for around 6pc of total domestic car sales last year.
"We are slowly chipping away and bringing more people to these zero-emission technologies," EMA director Eugenio Grandio told Argus, adding that the figures point to a maturing market.
EMA's figures differ sharply from official statistics published by Inegi and industry groups AMIA and AMDA, which reported combined EV and PHEV sales of 34,612 units in 2025, up just 7pc from the previous year.
The discrepancy reflects differences in coverage. Inegi tracks only two of the eight automakers included in EMA's data — Volvo and JAC — while EMA also includes Tesla, BYD, Auteco, Changan, Zeekr and Vizeon. Inegi's figures also count two Jeep and Nissan models that "no one in the industry considers true EVs or plug-in hybrids," Grandio said, adding that EMA captures roughly 90pc of EV sales in the market.
Production, infrastructure
On the production side, automakers assembled 204,711 units of the five EV and hybrid models built in Mexico during 2025, according to Inegi and AMIA data, up 21pc from 2024.
Charging infrastructure expanded alongside sales. EMA reported 56,726 charging slots installed nationwide by the end of 2025, a 26pc increase from a year earlier. This included 1,585 public charging centers, 1,664 sites operated by private agencies, 9,178 corporate charging locations and 41,824 residential installations.
