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Specialty fertilizers unpacked: Growth drivers and water-soluble market trends

Available on-demand
Wednesday, 30 September 2026

Register to watch

Join Argus and ICL for expert insights into the evolving specialty fertilizers sector, at 2pm BST | 3pm CET on Wednesday 30 September.

Discover the key growth drivers behind specialty fertilizers, their role in supporting global food security, and the latest trends shaping the global water-soluble fertilizers market.

Featuring insights from Royie Mashiah, Specialty Fertilizers Marketing & Portfolio Director at ICL Growing Solutions, and moderated by Oliver Hatfield, VP Fertilizers at Argus, this session will provide valuable market intelligence for fertilizer producers, distributors, traders and agricultural professionals.

What we'll cover

Why move to specialties?
The commercial and agronomic drivers pushing producers, distributors and growers from commodity fertilizers toward higher-value specialty products.
Specialty fertilizers as a driver for food security
How specialty nutrition supports yield, resource efficiency and food security in a market shaped by tighter land, water and sustainability constraints.
Global trends in the water-soluble fertilizers arena
Current supply, demand and pricing dynamics shaping the global water-soluble fertilizers market, and the regions setting the pace.
Crop and end-market demand signals
Which crops and cropping systems are driving specialty fertilizer growth and how downstream demand is reshaping product portfolios.
Sustainability and regulation
The role of enhanced-efficiency and low-emission specialty products in meeting evolving sustainability and regulatory expectations.
Outlook and pricing themes
The near- and medium-term outlook for specialty fertilizer pricing, trade flows and investment.

Why register

  • Understand the market landscape — Get a clear, expert-led overview of specialty fertilizers and how they fit within the broader fertilizer market.
  • Unlock growth opportunities — Identify where demand is accelerating and how changing crop and sustainability trends are creating new opportunities.
  • Ask your key questions — Submit questions in advance to be answered by our expert speakers during the webinar.
fertilizers

Speakers

Royie Mashiah
Specialty Fertilizers Marketing & Portfolio Director, ICL Growing Solutions

Specialty fertilizers portfolio director with over 13 years in the fertilizer industry in global leadership positions. Background in sales, M&A, strategy and portfolio management. Royie holds a bachelors degree in law (LL.B.) with 7 years’ experience as an M&A lawyer and a degree in business administration.

Oliver Hatfield
VP Fertilizers, Argus Media

Oliver Hatfield is the VP of Fertilizers for Argus Media in London. Oliver joined Argus in October 2018 following its acquisition of Integer Research, where he was head of the fertilizer market research team and one of the company’s founders. He has more than 20 years of experience in business analysis and consulting. Oliver is currently leading business development across Argus’ global nitrogen, phosphates and potash businesses, and driving the development of the company’s business in clean ammonia and specialty fertilizers. He is a regular speaker at industry events and is a graduate of economics and development economics from the University of Manchester in the UK.

FAQs

Specialty fertilizers are higher-value fertilizer products designed to deliver nutrients more precisely, efficiently or in specific forms — such as water-soluble, controlled-release, micronutrient and enhanced-efficiency fertilizers. They typically target high-value crops, precision agriculture systems and sustainability-driven applications where standard commodity fertilizers do not meet performance or regulatory requirements.

 A water-soluble fertilizer is a fertilizer that fully dissolves in water and is applied through irrigation systems, foliar sprays or fertigation. This delivery method allows growers to supply nutrients precisely when and where crops need them, improving nutrient use efficiency and reducing waste compared with traditional broadcast applications.

Growth is driven by rising demand for higher-value crops such as fruit, vegetables and controlled-environment agriculture, tightening land and water resources, and stricter sustainability and regulatory requirements. Specialty fertilizers help producers meet these constraints while supporting yield and quality, which is why demand is outpacing standard commodity fertilizers in many regions.

The webinar is designed for fertilizer producers, distributors, traders and agricultural professionals who need market intelligence on specialty and water-soluble fertilizers. It is also relevant to investment, strategy and portfolio teams evaluating specialty fertilizer opportunities and to procurement leads sourcing specialty nutrition products.

Specialty fertilizers support food security by improving nutrient efficiency, enabling higher yields on constrained land and water resources, and helping growers respond to changing climate and regulatory conditions. Products such as water-soluble and micronutrient fertilizers allow more precise nutrition, which is critical as global food demand rises against fixed arable land.

Yes. This webinar is a Simu-Live event with on-demand availability. Registrants will receive a link to view the session after the live broadcast, so those who cannot join at 2pm BST / 3pm CET on 30 September can still watch at a time that suits them.

The webinar is free to attend. Registration is required to secure your place and to receive the joining link and on-demand recording.

Fertilizers

Argus’ fertilizer market intelligence will empower you to work smarter through: Argus price assessments, data, analysis and forecasts.

About Argus Media

Argus is the leading independent provider of market intelligence to the global energy and commodity markets, offering price assessments, news, analytics, consulting, data tools and industry conferences. Headquartered in London with 1,500 staff across 30 offices, Argus's metals experts provide in-depth pricing, news and analysis across nonferrous metals, rare earths and battery materials.