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AdBlue Focus Day | Tuesday 18 November

Explore key developments and market trends related to AdBlue during the main conference on 19-20 November. To examine the topic in greater depth, join the AdBlue Focus Day on 18 November to dive into production challenges, regulatory impacts like Euro 7 and CBAM, and emerging opportunities in non-road applications.

Learn more about AdBlue production and urea sourcing, market challenges and price volatility, technology developments and so much more.

Hear industry leaders share their perspectives on the role AdBlue will play moving forward as Europe adopts new regulations like Euro 7 – how will companies ensure they are meeting emissions limits for road vehicles?

Unpack the global AdBlue demand market, explore growth areas and diverse applications in non-road machinery. And don't miss the special feature on CBAM and its impact on the AdBlue market.

Connect with like-minded individuals and discuss key issues ahead of the main conference days sessions.

AdBlue Focus Day speakers

Bram Wesstein
Account Manager / Business Development Manager AdBlue® & Melamine, OCI Nitrogen B.V.

Bram (1965) has worked in the chemical industry since 1987 and has long been considered an experienced and seasoned professional. First, he spent 19 years at DSM, primarily in specialist roles. After that, he held various commercial roles within the TIC (Testing, Inspection, Certification) sector at Intertek plc. for 11 years. Currently, since 2018, he has been working at OCI, also in commercial roles. Initially, he was responsible for the Industrial Products business (anhydrous and aqueous ammonia, amongst other products). Since 2023, Bram has been completely focused on OCI's AdBlue® business. His main focus is on the Benelux, Germany, and France, building and strengthen relationships.

Robin Futcher
Senior Hydrogen Technologies and Renewable Solutions Adviser, New Era Energy

Robin has over 27 years of experience designing and engineering fuel distribution systems. He is a member of several technical committees for gaseous and liquid fuel systems, including standards bodies BSI and ISO, and has consulted on regulatory and safety topics across petroleum, fuel oil, hydrogen, ammonia and AdBlue. He is responsible for the Energy Institute’s guidance on the correct and safe handling of NOx reduction agent, and is an advocate for minimising the environmental impact of refuelling. Robin is dedicated to advancing hydrogen technology within the commercial sector and ensuring its safe integration. He serves as the technical author for BSI Flex 2073 — a guide for hydrogen fuelling under the Department of Transport-funded Zero-Emission HGV and Infrastructure Demonstrator initiative — further demonstrating his role in shaping industry standards and safety for renewable and low-carbon fuels.

Hendrik Schuldt
Managing Director, carboneer GmbH

Hendrik Schuldt is managing director at the Berlin-based carbon markets advisory firm carboneer. He assists clients worldwide with sourcing CBAM data, automating data collection from supply chains, integrating data into CBAM reports and forecasting and managing CBAM-related costs. He is also a PhD candidate at the Potsdam Institute for Climate Impact Research (PIK) and researches the intersection of financial markets and climate policy.

Alex Woodrow
Managing Director, KGP Commercial Powertrain Intelligence

Alex Woodrow joined KGP in 1994, shortly after completing his BEng and BCom in Manufacturing Engineering and Economics at the University of Birmingham. He later earned an MSc in Automotive Systems Engineering from Loughborough University in 2008. He became Managing Director in January 2010.

He has led KGP to deliver hundreds of projects focused on powertrain technologies, legislative developments and industry trends across the automotive and adjacent sectors. Alex launched the Global Commercial Vehicle Powertrain Forecast in partnership with GlobalData (formerly LMC Automotive) in 2005, and the Global Non-Road Powertrain Forecast in collaboration with Off-Highway Research in 2009.

The company offers these two core services—covering engines, emissions, electrification and drivelines globally—both off-the-shelf and as part of custom client projects. These services help global OEMs, Tier 1 suppliers, fuel companies, governments, investors and other stakeholders to develop strategic, marketing and product plans for future decarbonized and sustainable powertrains as part of the energy transition. Alex also serves on committees for alternative fuels, emissions and electrification within European and US trade associations.

Richard Anderson
Founder and CEO, CrossChem International Ltd

Bryn James
Analyst - Consulting, Argus