Europe's plastics recycling market will be supported by legislation and voluntary recycled content commitment goals in 2025. But lower costs for virgin polyethylene terephthalate (PET) resin and competitive imports will likely weigh on the sector.
Recycled PET (rPET) is a plastic made from recycled bottles, containers and PET waste, and is the material most commonly used by packaging manufacturers to help meet their sustainability goals. New EU legislation should provide a stable level of demand for the recycling industry in 2025, with the Single Use Plastics Directive (SUPD) coming into effect on 1 January. The directive mandates collection and recycling targets for all member states, requiring PET beverage bottles to have a minimum recycled content of 25pc.
But there are some uncertainties that undermine the security the legalisation was intended to provide. The SUPD mandates recycled goals at member state level, and so the responsibility to purchase and use rPET at a premium to virgin PET resin has not yet been passed down to individual companies. Some pushback from market participants in the value chain, which will bear the burden of the premium cost for recycled content, is anticipated.
Another issue is that the penalties for member states not meeting the set targets have yet to be communicated. The impact of the SUPD will not be fully felt in Europe's rPET market until the consequences for not reaching goals are clarified and systems such as extended producer responsibility schemes are implemented to ensure equal compliance. This is unlikely to be before the second half of 2026 at the earliest.
Although many large companies and fast-moving consumer goods (FMCG) brands have already set voluntarily recycled content targets for beverage bottles that go above and beyond the SUPD requirements, the recycling market is under pressure from wider economic concerns. A recovery in consumer packaging demand in 2024 has not been enough to prevent some brands from switching to lower-cost virgin PET resin, a dynamic that is expected to continue throughout 2025. Meanwhile, some brands have omitted 2025 targets from their sustainability reports and have scaled back their ambitions..
Availability of high-quality PET bale, likely to be used in food grade applications, has tightened towards the end of 2024 and could tighten further at the beginning of the new year, supporting prices in the first quarter when collection volumes are seasonally at their lowest.
Demand from preform and packaging manufactures should return for the peak season of packaging consumption from March onwards, but market participants expect itto be lower than originally projected for 2025. Recyclers are well stocked and, in some cases, oversupplied with flake and food grade pellet volumes as a result of low demand throughout 2024. There is likely to be some pressure on flake and food grade prices in the first quarter and margins for recyclers may continue to be slim.
Converters and packaging companies closely monitored inventory levels throughout 2024, purchasing on a hand-to-mouth basis. If end use consumer demand is stronger than expected over the peak summer season, flake and food grade prices may find support as market participants restock, allowing recyclers to regain some margin. But European recyclers continue to be concerned about competitive imports, with many calling for a level playing field.
Market participants are worried that if demand picks up and the market begins to tighten, imports offered at significant discounts to European material will undercut recyclers and again weigh on European prices and recycler margins.
Although the outlook for 2025 is uncertain for recyclers, there is some quiet optimism. It will be a year of transition and adjustment as the market adapts to the legislative changes and tries to mitigate the challenges endured over the past few years.
