22/12/25
Viewpoint: Price battle pushes Brazil HRC lower in 2025
Sao Paulo, 22 December (Argus) — Brazilian hot-rolled coil (HRC) prices declined
throughout 2025, despite solid economic growth and steady demand in most
sectors, with prices ending the year lower because of pricing competition
between domestic and imported HRC. Argus - assessed imported HRC cfr Brazil
dropped to $515-550/metric tonne (t) on 11 December, down from $535-555/t on 2
January. Argus -assessed HRC ex-works fell to R3,600-3,900/t ($655.80-702.80/t)
in the latest assessment compared with R4,000-4,300/t at the start of the year.
Brazilian mills resisted pressure from a rising influx of lower-priced imports
stemming from an oversupply in China, holding prices steady for the first five
months of the year. But mills yielded to price cuts in June, when price spreads
were as much as 38pc higher than imports. Buyers were able to secure deals below
R3,400/t in July, market participants told Argus . Tighter safeguard measures
around the world and anti-dumping actions targeting Chinese material helped
redirect steel to countries with looser trade defenses, including Brazil.
Imports hit an all-time high of 6mn t in the year through Novembe r , up by 7pc
from the same period last year, industry chamber Aço Brasil said. These volumes
added to domestic production and boosted apparent consumption — the sum of
production and imports minus exports — by 2.5pc to 24.8mn t year-to-date
November. Service centers and trading companies took advantage of the lower
import prices to build up their inventories. High stock levels ultimately
weighed on demand and dragged down offer levels. Domestic and import sellers
were forced to slash prices in June to spur buying interest in an already
oversupplied market. Import HRC prices slipped below $500/t in July. Sales up
The Brazilian real strengthened by 14.2pc against the dollar year-to-date
mid-December, boosting import competitiveness for 2025. Imports offered another
advantage beyond pricing: lower financial costs from international trading
firms. Brazilian mills rarely operate on credit, and even if they did, borrowing
costs in Brazil reached their highest level in 20 years in 2025. Brazil's 15pc
target interest rate, which spurs higher commercial lending rates, has dampened
end-user demand, but not enough to slow steel consumption significantly. Despite
the rising import flows, domestic sales remained stable on the year at 19mn t
year-to-date November, Aço Brasil said. Full-year 2025 domestic sales are
expected to match the high-21mn t level of a year earlier, which was the highest
since a demand surge during the pandemic. Brazil's gross domestic product grew
by an annualized 2.7pc through September, Brazil's statistics bureau IBGE said,
on track to beat the central bank's full-year growth forecast of 2.25pc. The
solid economic growth has supported steel demand, especially in the construction
and automotive sectors. Real estate construction starts jumped to 307,366 units
year-to-date September, up by 8.4pc compared with the same period in 2024, the
Brazilian construction industry chamber (CBIC) said. Real estate sales rose 4pc
to 312,240 properties over the same period, CBIC data show. The Minha Casa Minha
Vida low-income housing program accounted for nearly half of both sales and new
units. Brazil produced 2.46mn vehicles in January-November, up by 4.1pc
year-on-year, automaker association Anfavea said. Registrations rose 1.4pc to
2.1mn units over the same period, while automobile exports surged by 39pc to
510,130 units, driven by higher shipments to Argentina, Colombia and Chile. The
annual drop in HRC prices in Brazil was driven less by demand and more by fierce
competition between domestic producers and import suppliers, which pushed prices
lower despite stable consumption. Brazilian HRC prices are expected to remain
under pressure in early 2026 as high inventories and competitive import offers
persist, a trader said. A modest recovery is expected in the second half of the
year, depending on stronger domestic demand and potential trade defense
measures, market participants told Argus . By Isabel Filgueiras Send comments
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