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Viewpoint: Reticent offtakers delay US H2 investments

  • : Hydrogen
  • 25/12/31

It had become a maxim among US hydrogen developers: Give us regulatory certainty and we will build the projects. The federal guidelines eventually came, but buyers remained conspicuously absent, pushing long-awaited financial investment decisions (FID) into 2026, or even beyond.

Few companies were more emblematic of the sector's challenges than energy titan ExxonMobil.

As President Donald Trump's rollback of clean energy incentives threatened to upend 45V, the hydrogen production tax, ExxonMobil chief executive Darren Woods advocated for the incentive during company earnings calls, noting government support was necessary to kickstart the sector before market forces eventually allowed it to stand on its own.

As it became clear that 45V would survive, albeit in a truncated form, Woods' message shifted, warning that the company was pushing a decision on its massive Baytown, Texas, low-carbon hydrogen and ammonia project until the end of 2025 to see if offtakers materialized.

Despite tentative agreements with Japan's Marubeni and European trading house Trammo, ExxonMobil suspended the project indefinitely, a potential deathblow given that projects must break ground by the end of 2027 to qualify for 45V.

"While we're convinced that low-carbon hydrogen will be required for the world to achieve net zero… the markets and customer base are developing slowly," said Woods at the company's corporate plan update in early December. "We're inventorying our work on this project until the market catches up."

Other projects in Texas that were supposed to have reached FID in 2025 and remain undecided include HIF Global's e-fuels project and Avina's blue and green hydrogen project near the city of Corpus Christi. StormFisher's green hydrogen project in north Texas remains undecided and Plug Power suspended a renewable hydrogen facility in central Texas.

Meanwhile, most of these companies are pursuing projects in Canada, South America, and Europe, where the regulatory environment is seen as more favorable.

While the hype that characterized the sector when the administration of former President Joe Biden first conceived of 45V has dissipated, some projects dedicated to low-carbon ammonia and other derivatives appear to be moving forward and should come to a final decision in the next 12 months.

Danish electrolyzer manufacturer Topsoe continues to see opportunity in the US, though the view is more muddled than before.

The company, which has supply agreements with First Ammonia and Synergen Green Energy, among others, expects some very advanced projects to reach FID in 2026, but its perspective of the five-to-10-year pipeline has been significantly reduced, Kim Hedegaard, chief executive for Power-to-X at Topsoe, told Argus in an interview.

"There are projects that we believe have a fairly high likelihood to go to FID within a 12-month time period," said Hedegaard. "Then there are the projects that could be interesting within a five-to-10 year period and then those we see as strategic partnerships. Heading into 2026, the size of the two latter boxes has decreased significantly with the change in landscape in the US."

The projects that they expect to move forward, he said, are characterized by "visionary leadership who understand these are the next steps in a larger transition". Both First Ammonia and Synergen plan to make green ammonia for export from the Texas Gulf coast.

The difference between those who move forward with Gulf Coast export-based projects and those that are stalled may come down to portfolio allocation. Both Synergen and First Ammonia are focused on projects in the US while others pondering Texas projects are evaluating those plans against a more diversified portfolio across the Americas where they made progress while the US was mired in a protracted legislative fight over 45V.

"Despite the fact that we see a slowdown in the US, we still see interest," said Hedegaard. "Slowdown doesn't mean a standstill."


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