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EV demand low into early 2026: GM

  • Market: Battery materials, Metals
  • 21/10/25

US automaker General Motors (GM) expects a sharp drop in electric vehicle (EV) demand starting in October, with the trend likely to continue into early 2026.

GM will focus on boosting EV profitability by cutting material costs through larger modules and new battery chemistries, chief financial officer Paul Jacobson said today in the company's third quarter earnings call.

The automaker delivered over 66,000 EVs in the US in the third quarter, capturing 16.5pc market share.

Still, GM recorded a $1.6bn charge in the quarter as it shifts its Orion assembly plant in Michigan from EVs to internal combustion engine vehicles.

GM also said it woud end production of its BrightDrop electric delivery van because of slower-than-expected growth in that market.

The company said it reduced its 2025 tariff exposure by $500mn to $3.5bn-4.5bn, following tariff relief measures announced by President Donald Trump on 17 October to impose tariffs on some vehicle imports.

The company said it is minimally impacted because of years of effort to secure supply chain resiliency by investments in North America.

"We saw it from a magnet perspective and Lithium Americas, another strong investment that we have made," chair and chief executive Mary Barra said.

GM posted a profit of $1.3bn in the third quarter, down from $3bn a year earlier.


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