Argus AdBlue Conference Day

Prague, Czech Republic

21 October 2026

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Agenda for 2026

Wednesday 21 October 2026

08:00 - 08:50: Registration open and morning coffee
CEO roundtable: Closed doors discussion on the impact of the Middle East/West Asia conflict and wider geopolitical instability on urea and AdBlue® supply chain.
09:00 - 09:05: Argus welcome
Speakers Include:
Suzie Skipper
Editor - Fertilizers
Argus
09:05 - 09:45: Opening presentation: Global AGU & AdBlue® : How are supply shocks and high prices shaping the outlook?

How has the AGU market reacted to the conflict in the Middle East?

Why has Asia been outbidding Europe for AGU volumes in the first half of 2026, and how long will this last?

What scenarios should buyers and distributors prepare for beyond 2026?

Speakers Include:
Bryn James
Senior Analyst
Argus
09:45 - 10:15: Fireside chat on unanswered questions: Is AdBlue® a mature market or an industry on borrowed time?

When will electrification materially reduce heavy‑duty diesel demand?

Who protects the end user?

Should Europe have a central AdBlue® compliance body?

How fast could battery electric trucks replace diesel in Europe and China?

What does this mean for long‑term AdBlue® investment decisions?

Speakers Include:
Sigurd Jørgensen
Director, Public Affairs, External Communications & Marketing
Yara Industrial Solutions
Bryn James
Senior Analyst
Argus
Suzie Skipper
Editor - Fertilizers
Argus
10:15 - 11:00: AdBlue® quality under pressure: ISO standards, CBAM and who’s actually enforcing the rules

Are ISO and VDA standards being meaningfully enforced outside Germany?

How are low‑grade AGU imports damaging SCR systems and final users?

Are additives, dilution practices and bypassing rules undermining trust in the market?

Who is responsible for cross‑checking and enforcement at EU level?

How will CBAM duties affect AdBlue® costs by October 2026?

Speakers Include:
Wander Lopes
Head of Business Management Ammonia Based Chemicals
BASF
Ganesh Chaudhary
CCO, Fertilizers Business
Indorama
Suzie Skipper
Editor - Fertilizers
Argus
11:00 - 11:30: Morning coffee and refreshments break
11:30 - 12:00: The role of strategic storage in managing urea price volatility and supply shortages

How much storage capacity does Europe need to manage supply disruptions and seasonal demand swings?

Best practices for maintaining AdBlue quality throughout storage and distribution

Preventing contamination and ensuring compliance with ISO and VDA standards

Speakers Include:
Ilya Motorygin
Managing Partner
GG Trading
11:50 - 12:35: Strategic roundtable session
Join interactive roundtable discussions and move freely between tables covering AdBlue® quality, trade, sourcing and logistics. In focused 40‑minute sessions, engage in informal, high‑value one‑to‑one conversations with a diverse group of industry peers.

Quality - Suzie Skipper, Editor, Argus

Trade and CBAM

Sourcing and logistics

Speakers Include:
Natalie Muller
Associate Editor
Argus
Gabriele Zindel
Associate Editor
Argus
Suzie Skipper
Editor - Fertilizers
Argus
12:30 - 14:00: Lunch and networking break
14:00 - 14:30: Beyond the AdBlue® licence: Supply chain oversight and quality assurance

The scope of a VDA licence: licensed entities, trading brands and sublicensees, and how responsibilities are allocated across the supply chain.

Sublicence oversight: accountability, transparency and the role of the three-year audit cycle.

Laboratory testing and accreditation: the relationship between ISO/IEC 17025 accreditation and ISO 22241-2 compliance testing.

Quality management from production to end use: key transfer points, potential risks to product integrity, and considerations for producers, equipment suppliers and distributors.

Speakers Include:
Adam Ruck
Founder & Principal Consultant
Project-A International
14:30 - 15:00: Marine SCR and AUS 40: What’s driving demand in this emerging market?

How fast is SCR adoption growing across shipping?

Is AUS 40 supply fit for purpose at scale and who is producing it today?

How much competition there will be with road transport for urea and AGU volumes?

Speakers Include:
Bryn James
Senior Analyst
Argus
15:00 - 15:45: Afternoon coffee break
15:45 - 16:15: Will container freight distort AGU economics?

Will freight costs reshape AGU trade flows?

Who bears the risk of freight volatility: buyers or suppliers?

Could high freight costs undermine AGU margins and competitiveness?

Speakers Include:
Philip Damas
Managing Director
Drewry Supply Chain Advisors
16:15 - 16:30: Independent Urea Solutions Producers Association (IUSPA): Introductory presentation
16:30 - 16:35: Closing reflections: Key takeaways
Speakers Include:
Bryn James
Senior Analyst
Argus
17:00 - 18:30: Rooftop evening networking reception