Conferences

Argus AdBlue Conference Day

Prague, Czech Republic
21 October 2026
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Agenda for 2026

Wednesday 21 October 2026

08:00 - 08:50

Registration open and morning coffee

09:00 - 09:05

Argus welcome

Speakers Include:

suzie skipper 300

Suzie Skipper

Editor - Fertilizers
Argus
09:05 - 09:45

Opening presentation: Global AGU & AdBlue® : How are supply shocks and high prices shaping the outlook?

  • How has the AGU market reacted to the conflict in the Middle East?
  • Why has Asia been outbidding Europe for AGU volumes in the first half of 2026, and how long will this last?
  • What scenarios should buyers and distributors prepare for beyond 2026?

Speakers Include:

Bryn James

Bryn James

Senior Analyst
Argus
09:45 - 10:15

Fireside chat on unanswered questions: Is AdBlue® a mature market or an industry on borrowed time?

  • When will electrification materially reduce heavy‑duty diesel demand?
  • How fast could battery electric trucks replace diesel in Europe and China?
  • How is EU policy likely to affect AdBlue® demand?
  • What does this mean for long‑term AdBlue® investment decisions? Are there new avenues for market growth?

Speakers Include:

Sigurd Jørgensen

Sigurd Jørgensen

Director, Public Affairs, External Communications & Marketing
Yara Industrial Solutions
Bryn James

Bryn James

Senior Analyst
Argus
suzie skipper 300

Suzie Skipper

Editor - Fertilizers
Argus
10:15 - 11:00

AdBlue® quality under pressure: ISO standards, CBAM and who’s actually enforcing the rules

  • Are ISO and VDA standards being meaningfully enforced outside Germany? 
  • How are low‑grade AGU imports damaging SCR systems and final users?
  • Are additives, dilution practices and bypassing rules undermining trust in the market? 
  • Who is responsible for cross‑checking and enforcement at EU level? 
  • How will CBAM duties affect AdBlue® costs by October 2026? 

Speakers Include:

Wander Lopes

Wander Lopes

Head of Business Management Ammonia Based Chemicals
BASF
Ganesh Chaudhary

Ganesh Chaudhary

CCO, Fertilizers Business
Indorama
Lukasz Kuta

Lukasz Kuta

Sales Manager
Grupa Azoty
Luc Ferreol

Luc Ferreol

President
AZOTOS CONSULTING
suzie skipper 300

Suzie Skipper

Editor - Fertilizers
Argus
11:00 - 11:30

Morning coffee and refreshments break

11:30 - 12:00

The role of strategic storage in managing urea price volatility and supply shortages

  • How much storage capacity does Europe need to manage supply disruptions and seasonal demand swings?
  • Best practices for maintaining AdBlue quality throughout storage and distribution
  • Preventing contamination and ensuring compliance with ISO and VDA standards



Speakers Include:

Ilya Motorygin

Ilya Motorygin

Managing Partner
GG Trading
12:00 - 12:30

Strategic roundtable session

Join interactive roundtable discussions and move freely between tables covering AdBlue® quality, trade, sourcing and logistics. In focused 30‑minute sessions, engage in informal, high‑value one‑to‑one conversations with a diverse group of industry peers.

  1. Quality – Gabriele Zindel, Associate Editor, Argus
  2. Impact of Iran war on gas and AdBlue – Natalie Muller, Associate Editor, Argus
  3. AGU sourcing & CBAM – Suzie Skipper, Editor, Argus


Speakers Include:

Natalie Muller

Natalie Muller

Associate Editor
Argus
Gabriele Zindel

Gabriele Zindel

Associate Editor
Argus
suzie skipper 300

Suzie Skipper

Editor - Fertilizers
Argus
12:30 - 14:00

Lunch and networking break

14:00 - 14:30

Beyond the AdBlue® licence: Supply chain oversight and quality assurance

  • The scope of a VDA licence: licensed entities, trading brands and sublicensees, and how responsibilities are allocated across the supply chain.
  • Sublicence oversight: accountability, transparency and the role of the three-year audit cycle.
  • Laboratory testing and accreditation: the relationship between ISO/IEC 17025 accreditation and ISO 22241-2 compliance testing.
  • Quality management from production to end use: key transfer points, potential risks to product integrity, and considerations for producers, equipment suppliers and distributors.

Speakers Include:

Adam Ruck

Adam Ruck

Founder & Principal Consultant
Project-A International
14:30 - 15:00

Marine SCR and AUS 40: What’s driving demand in this emerging market?

  • How fast is SCR adoption growing across shipping? 
  • Is AUS 40 supply fit for purpose at scale and who is producing it today? 
  • How much competition there will be with road transport for urea and AGU volumes? 

Speakers Include:

Bryn James

Bryn James

Senior Analyst
Argus
15:00 - 15:45

Afternoon coffee break

15:45 - 16:15

Will container freight distort AGU economics?

  • Will freight costs reshape AGU trade flows?
  • Who bears the risk of freight volatility: buyers or suppliers?
  • Could high freight costs undermine AGU margins and competitiveness?

Speakers Include:

Philip Damas

Philip Damas

Managing Director
Drewry Supply Chain Advisors 
16:15 - 16:30

Independent Urea Solutions Producers Association (IUSPA): Introductory presentation

Speakers Include:

Peter van Raak

Peter van Raak

Chairman
IUSPA
16:30 - 16:35

Closing reflections: Key takeaways

Speakers Include:

Bryn James

Bryn James

Senior Analyst
Argus
17:00 - 18:30

Rooftop evening networking reception

Explore speaking opportunities

Interested in speaking? Reach out below:

Matilda Wall
+44 20 4570 3543
matilda.wall@argusmedia.com