Jean-Jacques Lavigne
Chief Executive, BinexJean-Jacques (JJ) Lavigne spearheads sales,business and corporate development at Binex, a pioneering Japanese technology and alternative renewable fuels company that is part of the 3DOM Alliance Group. Binex was established with the aim of cultivating sorghum, which serves three strategic objectives: producing bio-methanol, an eco-friendly fuel for the shipping industry; creating biomass utility pellets as a greener alternative for coal plants, boilers, and cement companies; and enhancing food security through sorghum cultivation. Binex Singapore Pte Ltd is responsible for commercializing the innovative technology, managing a comprehensive process that includes seed procurement, production, sales, and delivery of renewable bio-methanol and biomass pellets. JJ began his career in Japan working in the market research sector before returning to France for a few years, where he held various roles in research-focused and information-based startups. This experience led him to relocate to Singapore in the late 1990s, where he has been based ever since. In Singapore, JJ founded or co-founded multiple businesses in the information and leisure/yachting industries, while also taking on regional business development and top management roles for large companies such as the SUTL Group and Akzo Nobel. With a keen interest in the yachting industry and extensive general knowledge, JJ has worked on several cutting-edge fuel and energy storage projects, including collaborations with the 3DOM Alliance Group of Japan. As a result of his multinational expertise and diverse experience, JJ was asked to join Binex in order to establish the business development and commercial aspects of the company, including the development of cultivation sites and fostering relationships with customers, while contributing to global food security through sorghum production.